When Susan H. started Accel Foods in Columbus, Ohio, she thought she had the startup thing down — and for about 5 years, she did. But as the food manufacturer’s fortune rose, so did operating costs — payroll, taxes, and insurance. Then there were essential equipment upgrades, like a much-needed industrial-size ribbon blender for dry food manufacturing.
She wanted to apply for working capital to get some breathing room. But as a newer business, Accel Foods had a difficult time getting approved for a bank loan that would be sufficient for her purchase. After getting a WaterFall mailing, Susan decided to give the firm’s offer of quick and easy financing a try. She was pleasantly surprised by the great customer service and flexible capital solutions.
Susan used part of her funding to purchase that much-needed industrial-size ribbon blender. Now, she approaches the future with anticipation. "We couldn't do it without the help of WaterFall," she says. "Its people are just tremendous."
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