our approach

Stop stressing about money & focus on your growth

Let's power your business growth using our WaterFall Strategy.
LEAD YOUR BUSINESS TO PROSPER

The WaterFall strategy is a unique, effective, and proven funding strategy that’s been designed from the ground up for large corporations. We keep your cash flow strong while you lead your business to prosper.

FUNDAMENTALS

We fund your business over a period of time, as oppose to a lump sum.

Receive monthly deposits over a set period

$$$
$$$
$$$

Pay small fixed payments over a longer period

$
$
$
$
$
$
$
$
$
$
$
$
$
24hr Turnaround
High Approval Rate
minimum criteria

Our criteria is simple. You may qualify if you meet or exceed these minimums.

5 Years
time in business
$250K
Average monthly revenue
features & benefits

Focus on your growth with the WaterFall Strategy™

01

Dedicated Account Manager

02

Personalized Strategy

03

Generous Approvals

04

Quick Application

01

Our algorithm automatically matches your profile with an account manager who will be by your side from start to finish. You can reach out to your manager at any time for direct support.

01

Dedicated Account Manager

02

Personalized Strategy

03

Generous Approvals

04

Quick Application

02

We work in synergy with you to create a personalized funding plan that’s perfect for your business. Enjoy custom-tailored term lengths, approval amounts, payment options, and more.

01

Dedicated Account Manager

02

Personalized Strategy

03

Generous Approvals

04

Quick Application

03

We take the time to understand your business using metrics that aren’t common at traditional banks. This results in higher approvals and a better understanding of the strengths & weaknesses of your business.

01

Dedicated Account Manager

02

Personalized Strategy

03

Generous Approvals

04

Quick Application

04

Our application was designed to be quick, convenient, and seamless. In just a few clicks and a few minutes of your time, your application will be complete for us to handle the rest.

Earn $200 when you get funded*

To be eligible for this limited-time offer, apply and get approved with Waterfall Capital between 06/27/2022 and 12/31/2022 at 11:59pm ET. Then, keep a good record of payments for 60 days, and we’ll deposit $200 into your account.

We were pleasantly surprised with the speed and honesty of WaterFall, myself and my company can’t be thankful enough

Melinda K.

President of Family First Care

OUR NUMBERS

$109M

Funded

89%

Approval Rate

3,628

Businesses Served

5/5

Satisfaction Rating

OUR EXECUTION

WaterFall isn’t like your typical bank or alternative lender. We analyze the financials of your business and create a personalized funding plan that works over time. Funds are distributed slowly over a specified period, and paid back over a longer period. See an example below.

$650,000

TOTAL FUNDING AMOUNT

1/3

MONTHLY DISTRIBUTION

Weekly

PAYMENTS
HOW TO GET STARTED

Get an offer in 3 easy steps

Rest assured, we do not perform hard credit checks. Our underwriting process is strictly based off of the performance of your business.

01

Enter some basic info

02

Click the secure portal link in your email

03

Complete the application

04

Get funded

01

Your name, email, & phone number is all we need to get started.

01

Enter some basic info

02

Click the secure portal link in your email

03

Complete the application

04

Get funded

02

Simply open your email and click the secure link to our application portal.

01

Enter some basic info

02

Click the secure portal link in your email

03

Complete the application

04

Get funded

03

Once in our secure portal, easily complete your application in minutes.

01

Enter some basic info

02

Click the secure portal link in your email

03

Complete the application

04

Get funded

04

Get your funds deposited as soon as the same-day.

LET’S GET STARTED

Ready to apply? It’s easy.

In just a few clicks, gain access to an experienced manager ready to take your business to the next level.

Thank you! Your submission has been received!
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*Before applying, please note there is a minimum monthly revenue of $25,000.
#1
FUND
A+
RATED
FAQ
What is the the WaterFall Strategy?

The WaterFall Strategy is a unique funding strategy aimed at providing you with consistent cash flow over a period of time, as oppose to a lump sum. This approach allows you to receive a higher approval than you normally would with terms that make more sense than your typical business loan.

How do payments work?

Payments are automatically deducted from your business bank account. Depending on your eligibility, the payment frequency could be daily, weekly, or monthly.

How long does it take to get approved?

Your business could get an approval within 1 business day.

What’s the interest rate?

We don’t charge typical interest rates. Instead, we evaluate your business and facilitate payments based on your expected future cash flow. The factor rate varies based on your eligibility.

What do I need to apply?

1) You must meet our minimum requirements
2) Apply online using our secure portal, and
3) Upload your last 3 months of business bank statements.

How do I apply?

Applying is easy, get started by clicking here.

We are commited to the long-term growth of American businesses.
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