We look beyond your current conditions and see the road to a better future.

DOING BUSINESS THE RIGHT WAY

WaterFalls’ funding strategy is aimed at providing businesses the tools they need for efficient growth & culmination of wealth which supports them and their future generations.

We aim to translate each business opportunity into mutually beneficial relationships. By utilizing our knowledge, funding, and your experience, we create the perfect storm for the accelerated growth of your business.

We actively engage with our business clients, leveraging our diverse capabilities in business growth to ensure long-term success for those under our wing.

THE WAY WE DO BUSINESS

WaterFall is committed to solving problems & creating opportunities for our clients. Transparency, trust, and integrity are at the core of how we do business. Our decision making process is based on thorough due diligence which is done by following a data driven approach, clear eligibility structure, and the advice of our shareholders.

Data Driven

We rely on data to make the right financial decisions by fully analyzing your business from the bottom up.

Clear Eligibility Structure

We keep our criteria simple and free of emotion, ensuring every business is treated equally.

Expert Guided

We created our eligibility structure under the guidance of our expert advisors and shareholders.

CORE VALUES THAT DEFINE US
Align Objectives

We take passion in the success of your business as much as you do.

Build Relationships

We believe that the closer we are to our clients, the stronger of an organization we become.

Stay Focused

We’ve equipped our account managers with an organized approach to handling every potential business client.

Drive Results

Work smart, love what you do, and deliver results.

OUR PEOPLE

At WaterFall, we attribute our success to our satisfied, empowered, and motivated employees who work as a team and see each-other as family. Without their valuable feedback and cooperation, WaterFall would not be where it is today.

At the center of what we do is a deep passion for the success of others. We carefully select individuals who align with our passions to work at WaterFall.

MEET OUR TEAM
Bruce Mavrick
CEO

Richard Butler
President

Christina Rhodes
CFO

Angeline Velazquez
General Manager

Tony Cline
Venture Partner

William K. Jackson
Investment Associate

Melanie Garcia
Financial Controller

Jacqueline Saterfiel
Risk Manager

Leo Sides‍
Head of Underwriting

Tony Woods
Co-Underwriter

Ruth Stengel
Executive Assistant

Scott R. Hoover
Accountant

Jack Floyd
Senior Financial Analyst

Deborah Barnes
Office Administrator

Lisa M. Arnwine
Financial Analyst

Dennis Delagarza
IT Technical Support

Martha Deschamp
Merchant Manager

Eric Hall
Merchant Manager

Jerrold Bell
Office Manager

Henry Black
Head of Merchant Satisfaction

Joseph Campos
Head of Marketing

We are commited to the long-term growth of American businesses.
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